With 13 years of professional experience, including 9 years in local and international media production, I'm a seasoned journalist delivering reliable and engaging TV news reports. Skills in newsgathering, scripting, editing, and communication allow one to produce quality content under pressure. As a news producer, editor, fact-checker, digital content creator, and AI specialist, I bring diverse skills and experience.
► WHAT I DO:
I’m an Executive Senior Producer and media consultant with over a decade of experience in live broadcasting, digital content strategy, and fact-check journalism. I help media platforms, public figures, and organizations craft credible, engaging, and innovative content across TV and digital spaces.
► HOW I DO IT:
By combining editorial expertise with production leadership and digital insight, I manage high-pressure live shows, develop compelling storylines, and create audience-focused content strategies. I also consult on media communication and brand messaging to enhance visibility and trust.
► WHY IT WORKS:
With a deep foundation in journalism, a sharp editorial eye, and hands-on production experience, I deliver content that informs, connects, and inspires. My work stands out for its accuracy, relevance, and ability to adapt to the fast-evolving media landscape.
CERTIFICATIONS:
🌟 ICFJ-META Audience Engagement Strategies - ICFJ (Sep 2023)
🌟 AI in the Newsroom: The Ethical Approach - Thomson Foundation (Jun 2023)
🌟 Digital Creators "AI" - International Center for Journalists (ICFJ) (Jan 2023)
🌟 journalistic occupational safety AFCN - The Arab Fact-Checkers Network
🌟 Basics of Cybersecurity - ARIJ Network (Jan 2022)
🌟 fact-checking journalism-ARIJ Network
🌟 Countering COVID-19 Disinformation Training - World Health Organization (WHO)
🌟 Leadership Development Program - Roya Media Group
🌟 Protocol and Etiquette-Jordan Institute of Diplomacy
SERVICES I OFFER:
🎥 Executive Production for News & Live Broadcasts
🧠 Media Strategy & Creative Content Development
🕵️ Fact-Checking & Editorial Oversight
📱 Digital Content Innovation & Cross-Platform Storytelling
🎯 Media Training & On-Air Talent Coaching
WHAT I’M LOOKING FOR:
⭐ Collaborative projects in news, media, or content innovation
⭐ Opportunities to consult on editorial direction, live production, or digital media strategy
⭐ Roles or partnerships that value storytelling, credibility, and audience connection
LET’S CONNECT:
🔗 If you’re seeking a media expert with a proven track record in live broadcasting, content leadership, and digital storytelling — let’s connect here on LinkedIn.
Together, we can elevate your content, amplify your message, and engage your audience with impact.
AWARD- FedEx Access Award 2011 For Smart Business Strategy
Queen Rania AL Abdullah hosted INJAZ Al-Arab Competition11,000 students formed 162 companies from 12 countries.
UAE's "G. Lights" won FedEx Access Award.
INJAZ Al-Arab is a nonprofit organization that believes in the limitless potential and creation of viable opportunities for young people in the Arab world.
- Supervised team of 30 staff members.
- Collaborated with team in the development of G- LIGHT project.
- G- LIGHT - aims to be the UAE leader in eco-friendly outdoor lighting, influencing the community's attitudes to sustainability, and provides economically realistic alternatives for energy use including solar-powered lamps.
Anti-vaccines, sources of information and how to disseminate them - World Health Organization (WHO)
During my time at the University of Jordan, where I pursued a Bachelor's Degree in Political Science and Government, I also had the opportunity to attend training at the Jordan Diplomatic Institute .
This additional training focused on upgrading diplomatic performance to adapt to new developments in diplomacy and communication methods. The institute emphasized the importance of diplomatic protocol on both local and international scales and provided valuable insights into diplomacy, strategy, and international studies. Moreover, the training highlighted the role of Arab Islamic civilization in shaping international relations. The experience at both the university and the diplomatic institute enriched my knowledge and skills, preparing me for a successful career in the dynamic world of politics and public administration.
Diplomatic practice, Completed professional development in upgrading diplomatic performance to cope with new developments in diplomacy and in means of communication and data transmission with aims to serve society based on Diplomatic protocol as an important part of etiquette on a local and international scale and the practice of good manners daily through training and research in the areas of diplomacy, strategy, and International Studies, and to highlight the role of Arab Islamic civilization in developing international relations diplomatic practice linked with history, royalty, religion, culture and language to introduce a youth leader to the future.
I attended Oxford High School in Amman, Jordan, and graduated in 2006. My focus of study was Information Technology, where I gained valuable knowledge and skills in the field. The school provided a supportive learning environment that nurtured my passion for technology and prepared me for future academic and professional endeavors.
My mission is to stay abreast of all the latest developments and create content that stands out from the crowd.
created engaging and personalized content using AI-powered tools and techniques, including chatbots, natural language generation, and image and video recognition, to enhance the user experience and increase user engagement.
developed and implemented data-driven content strategies that leveraged AI insights and analytics to identify trends, patterns, and user preferences and optimize content performance across different digital channels.
conducted research and analysis on emerging AI trends and technologies, staying up-to-date on the latest tools and techniques for content creation, distribution, and optimization, and sharing insights and recommendations with a wider team.
generated 20 reports to support the development and implementation of marketing plans.
-Applied current editing and photography tools to tell great stories, resulting in a 30% increase in engagement.
developed Developed original content through social listening and independent sources, resulting in 50+ articles with high engagement rates.
identified target audiences and analyzed characteristics, behaviors, and media habits to improve targeting and increase engagement.
Led production of "Besaraha" morning live show ensuring timely and high-quality content.
- Managed cross-functional teams collaborating with hosts, guests, and production personnel.
- Developed engaging content strategies to boost viewer engagement and brand awareness.
- Integrated innovative storytelling techniques to diffrenate the program .
- Oversaw compliance with broadcast standards and regulations.
- Conducted post-show evaluations for continuous improvement.
-As a seasoned Media and Public Relations Consultant, I bring a wealth of expertise and a strategic approach to enhancing and protecting the public image of my clients.
-With a deep understanding of both traditional and digital media landscapes, I specialize in crafting compelling narratives that resonate with target audiences, ensuring that each message not only reaches its intended recipients but also engages them effectively.
-My work spans across creating impactful media campaigns, managing crisis communications, and building strong relationships with the press and online influencers.
-Leveraging data-driven insights and creative storytelling, I help organizations navigate the complexities of public perceptions, shaping their brand presence to achieve their communication goals.
-My commitment to excellence and innovation in public relations strategies positions me as a valuable partner to businesses looking to elevate their media presence and foster meaningful connections with their audience.
⦁ Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.