A Business Administration graduate who is fully coherent of the diverse nature of this study as it applies to every aspect in life. Considers herself to be a gregarious, hard working, enthusiastic, and patient person possessing practical business skills through active teamwork, volunteering, and group leadership. Striving to be a young entrepreneur applying many years of academic learning and experience to flourish in practical business.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Research Analyst
Ipsos Global Market Research Consultancy
09.2023 - Current
Stayed up-to-date with industry trends and developments to conduct relevant and valuable research.
Created visualizations to present research data and findings to stakeholders.
Developed in-depth reports and dashboards highlighting key findings from social data to inform clients' marketing strategies, product development, and customer experience initiatives.
Used quantitative and qualitative analysis to validate findings and provide more robust insights.
Applied advanced data analytics techniques to large volumes of social media data to uncover meaningful patterns and trends.
Continuously monitored clients' brand health, campaign performance and competitive landscape through social data listening to identify risks, opportunities and provide actionable recommendations.
Stay up-to-date on the latest social media platforms, tools and analytics on Synthesio company platform to innovate SIA (Social Intelligence Analysis) service offerings.
Customer Service Associate
Amazon
10.2022 - 09.2023
Efficiently assisted customers with website queries and signposted further points of contact
Helped increase customer retention through outstanding customer-centered care
Participated in training to maintain awareness of current best practices and company policies pertaining to customer service
Managed difficult customer interactions by expertly employing certain techniques and company policies to guarantee customer satisfaction.
Digital Marketing Executive for Luxury Brands
BAS Hospitality (Global Views)
06.2021 - 02.2023
Coordination of campaigns and designer event planning.
Digitalization of data collection, and production of written content to optimize websites and social media platforms.
Management of projects for hotels and private villas.
Management of all social media presence and content on multiple platforms whilst building digital connections with existing and potential clients.
Developing and executing sales promotions, increasing revenue through targeted campaigns.
Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Skills
E-commerce management
Marketing and Product Promotion
Client Relationship Management
Content Development
Project Management
Public Relations
Risk Management
Conflict & Negotiation Management
Social Media Management
Microsoft Office 365
Adobe Photoshop
Soft Skills
Quantitative and Qualitative data analysis
PowerPoint design and utilization
Certification
Bachelor's Degree from Princess Sumaya University for Technology in Business Administration - (2016 - 2021)