AYA RIFAI
Amman,AM
Summary
Mission-oriented professional with a proven ability to surpass expectations with the use of creativity and problem-solving. Aiming to leverage my knowledge of brand, campaign, and client relationship management skills to successfully grow in the industry.
Overview
8
8
years of professional experience
Work History
Creative Strategy & Marketing Associate
Tapflow
06.2025 - 09.2025
- Contributed to the concept and visual theme for Tapflow’s website, ensuring a cohesive and engaging brand identity.
- Conducted competitor analysis to identify gaps, opportunities, and differentiation strategies in the AI recruitment space.
- Supported the creation of a comprehensive marketing plan outlining awareness, promotion, and growth tactics.
- Assisted with website design and user experience, providing input on layout, visual direction, and storytelling.
- Collaborated in brainstorming sessions for new features, product positioning, and creative brand presentation.
- Helped shape Tapflow’s overall brand voice and visual narrative to strengthen market presence.
Head of PR, Social Media Manager, Sales
Cafe Vins
06.2023 - 06.2024
- Managed public relations efforts to showcase the unique blend of fashion, literature, and coffee at Cafe Vins, including promoting Mauk clothing.
- Curated engaging social media content that highlighted both the clothing and the cafe, resulting in a 20% growth in online followers and improved brand engagement.
- Successfully led sales initiatives for Mauk clothing within Cafe Vins, consistently exceeding monthly targets through effective customer relationship management and product knowledge.
Model
Folio Agency
01.2020 - 06.2023
- Consistently help grow brands' social media follower count by 10% per partnership deal
- Met with creatives and agents daily for auditions and shoot planning
- Selected as one of the agency's top models for consistent reliability
- Modeled for 20+ clients
- Showcased effective communication and networking skills
Paid Media Executive
M-PROVE international inc.
11.2022 - 04.2023
- Spear-headed paid media campaigns, strategically planning and executing cross-channel advertising initiatives.
- Enhanced social media engagement by implementing data-driven strategies.
- Responsible for the meticulous analysis of campaign performance metrics, enabling the identification of key optimization opportunities.
- Played a pivotal role in developing comprehensive advertising strategies, collaborating with cross-functional teams, and aligning campaigns with company objectives ultimately contributing to M-Prove's successful expansion and market presence.
Visual Merchandiser
Calvin Klein
07.2021 - 12.2021
- Toronto
- Designing displays that increased customer engagement
- Aiding in the development of floor plans to maximize sales.
- Arranging items in favorable positions and styling mannequins in the latest fashion trends to optimize sales.
- Studying KPIs and reports to analyze business trends and make recommendations.
Communication Specialist
TED Conferences, TEDxUofTMississauga Mississauga
12.2018 - 03.2019
- Planned event advertisements, including via social media outlets, developed event schedules and assignments to delegate activities, created attendee list, sold tickets via Eventbrite, and tracked RSPVs
- Developed staff and speaker meetings to communicate expectations and tasks
Content Creator and Social Media Manager
IG Influencer
01.2018 - 12.2018
- Remote
- Coordinated online promotion strategies to maximize exposure
- Developed marketing campaigns that achieved an increase of 60 followers per week
- Led a 120% increase in content interactions by using social media assets to enhance the reach and profile of the company
- Created performance reports and analysis resulting in a 70% increase in activity
- Completed market and competitor trend analysis to deliver relevant and achievable recommendations
- Managing social media accounts and meeting strict deadlines
Digital Marketing Account Manager
ix Developers
05.2018 - 09.2018
- Managed 15+ accounts, drafted and negotiated proposals, and planned & executed client events along with social media management
- Use of SEO to study the current market and delivered an organic increase in exposure and engagement
- Use of Google Analytics reports to analyze conversions, profile visitors and website statistics
Education
Bachelor of Communication And Cultural Studies -
Concordia University
Skills
- Internal communications
- Communications management
- Media training
- Media relations
- Teamwork and collaboration
- Problem-solving
- Time management
- Multitasking
- Detail oriented
Languages
English
Arabic
French
Timeline
Creative Strategy & Marketing Associate
Tapflow
06.2025 - 09.2025
Head of PR, Social Media Manager, Sales
Cafe Vins
06.2023 - 06.2024
Paid Media Executive
M-PROVE international inc.
11.2022 - 04.2023
Visual Merchandiser
Calvin Klein
07.2021 - 12.2021
Model
Folio Agency
01.2020 - 06.2023
Communication Specialist
TED Conferences, TEDxUofTMississauga Mississauga
12.2018 - 03.2019
Digital Marketing Account Manager
ix Developers
05.2018 - 09.2018
Content Creator and Social Media Manager
IG Influencer
01.2018 - 12.2018
Bachelor of Communication And Cultural Studies -
Concordia University