ASMA BRAIZAT
Senior Financial Planning Officer
Amman,Jordan
Summary
Senior Financial Planning Officer with extensive experience in budgeting, long-range planning, and financial performance analysis. Proven expertise in using machine learning for predictive analytics in banking and managing financial systems integrations. Recognized for innovative problem-solving skills, successful project management, and leading a team to win first place in a high-profile hackathon. Recently completed a master's degree in Business Analytics to further enhance data-driven decision-making skills.
Overview
17
17
years of professional experience
1
1
Certification
3
3
Languages
Work History
Senior Financial Planning Officer
Jordan Kuwait Bank
Amman, Amman Governorate
06.2022 - Current
- Lead preparation of budgeting and long-range planning.
- Deliver comprehensive monthly performance package for management, analyzing bank-wide and departmental results
- Cascade and report on KPIs, tracking both departmental and bank performance metrics
- Work extensively on Oracle Financial Services Analytical Applications (OFSAA) to measure customer profitability
- Developed costing allocation measures within OFSAA as part of the system's implementation team
- Played a key role in major merger initiative, collaborating on the integration of financial processes and systems despite the merger not being finalized
- Created and implemented ROI calculation models for evaluating bank project investments.
Financial planning officer
Jordan Kuwait Bank
02.2018 - 06.2022
- Assisted in the preparation of annual budgets and long-term financial forecasts
- Conducted variance analysis between actual results and budgeted figures, providing insights to senior management
- Supported the development of monthly performance reports, including key financial metrics and trends
- Collaborated with various departments to ensure alignment with budgetary goals and financial planning.
Accountant
Darat Jordan Holdings
04.2008 - 07.2010
Junior Accountant
Taameer Jordan Holdings
Amman
08.2007 - 04.2008
Education
Master of Science - Business Analytics
Princess Sumaya University For Technology
Amman - Jordan 04.2001 -
Bachelor of Arts - Accounting
The University of Jordan
Amman - Jordan 04.2001 -
Skills
1- Strong Analytical Skills: Enables me to dissect complex financial data and make informed decisions, improving budgeting accuracy and strategic planning
2- Financial Systems Experience: Facilitates efficient use of financial software for accurate reporting and analysis, streamlining processes and enhancing data reliability
3-Machine learning utilization: Experienced in applying machine learning techniques, including supervised and unsupervised learning and deep learning to solve business problems
Accomplishments
First Place, Jordan Kuwait Bank Internal Hackathon, May 2024: Secured first place in Jordan Kuwait Bank's inaugural internal hackathon, which focused on developing solutions for MASA, the bank's advanced conversational AI financial assistant. The project was recognized for its contribution to enhancing digital financial services and improving customer interactions with MASA.
Additional Information
First Place, Jordan Kuwait Bank Internal Hackathon, May 2024: Secured first place in Jordan Kuwait Bank's inaugural internal hackathon, which focused on developing solutions for MASA, the bank's advanced conversational AI financial assistant. Led a team to create a cutting-edge AI-powered personal financial assistant, demonstrating exceptional innovation and technical expertise. The project was recognized for its contribution to enhancing digital financial services and improving customer interactions with MASA.
Certification
IE online Program Fintech: Powering the financial revolution
Publications
1- Implementing AI-based Chatbot: Benefits and Challenges The purpose of this paper is to develop a better understanding about the benefits that can be realized after implementing voice-based chatbot technologies in banks. Furthermore, this paper aims to investigate the challenges faced by organizations when implementing such technologies. Science Direct 6/2024 Publication description : https://doi.org/10.1016/j.procs.2024.06.284
2-Predictive Analytics of Overdraft Defaults in Large Corporate and SME's Banking: A Jordanian Case Study
This study highlights the critical role of a stable banking system in economic development and addresses the pressing challenge of predicting overdraft defaults. By employing advanced machine learning techniques such as AdaBoost, Random Forest, and J48, we uncover valuable insights and build predictive models to support decision-making in the banking sector.
https://doi.org/10.62441/nano-ntp.vi.3012
Timeline
Senior Financial Planning Officer
Jordan Kuwait Bank
06.2022 - Current
Financial planning officer
Jordan Kuwait Bank
02.2018 - 06.2022
Accountant
Darat Jordan Holdings
04.2008 - 07.2010
Junior Accountant
Taameer Jordan Holdings
08.2007 - 04.2008
Master of Science - Business Analytics
Princess Sumaya University For Technology
04.2001 -
Bachelor of Arts - Accounting
The University of Jordan
04.2001 -
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