With over two decades of experience in retail, wholesale, operations, and brand management, specialize in luxury fashion and furniture retail. My expertise spans commercial fashion retail, footwear, apparel, supermarkets, and the fast-moving consumer goods (FMCG) industries. proficient in budgeting and maximizing profits, with a strong background in marketing, loss prevention, and supply chain management.
Overview
25
25
years of professional experience
Work History
Commercial Director
IISAL Technology
05.2021 - Current
Conducted in-depth market research and created comprehensive business plans, pinpointing opportunities for expansion and development.
Set financial goals and formulated budget plans aligned with company objectives, leading to a 15% increase in profitability.
Guided and developed the sales and marketing team, achieving a 20% increase in revenue.
Implemented effective customer acquisition strategies, contributing to a 25% growth in the customer base.
General Manager (Founder)
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Dubai
01.2017 - 01.2020
Developed and executed a growth strategy, achieving a 30% increase in market share.
Led day-to-day operations, optimizing performance goals and improving productivity by 20%.
Monitored cash flow, established sales goals, and consistently exceeded financial objectives.
Implemented internal processes that increased overall efficiency by 15%.
Vice President
Rubaiyat Luxury Fashion Group
01.2014 - 01.2017
Formulated and executed short- and long-term goals aligned with the company's growth strategy, contributing to a 25% increase in revenue.
Collaborated across departments to ensure alignment with company objectives, improving overall performance by 20%.
Recruited and trained high-performing teams, resulting in a 30% improvement in employee retention.
Regional Operations Manager (Supermarket/FMCG)
The Sultan Center
01.2009 - 01.2013
Implemented strategies that elevated sales and profits by 20%.
Developed action plans for production, productivity, and quality standards, resulting in a 15% increase in operational efficiency.
Spearheaded initiatives to reduce losses, improving store profitability by 10%.
Business Development
Senwan Trading Co.
01.2008 - 01.2009
Conducted market research and identified new business opportunities, expanding the company's market presence by 20%.
Implemented marketing strategies that resulted in a 25% increase in sales.
Operations Manager
Al-Shaya International Trading Co.
01.2006 - 01.2008
Managed the launch of new stores, achieving a 15% increase in revenue during the first year.
Implemented training programs that improved staff performance by 20%.
Retail & Wholesale Manager
Nike International
01.2001 - 01.2005
Conducted comprehensive market research, improving distributor relations and inventory management by 30%.
Managed a team of 120 employees, leading to a 25% increase in sales.
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