Ahmad Saadeh
Amman
Summary
Creative Leader & Marketing Guru with over 20 years of experience in helping companies to find their way to success through strategic planning, media and advertising, print production, marketing, and PR.
Entrepreneur with strong background in launching and scaling successful ventures. Skilled in strategic planning, business development, and financial management. Known for fostering team collaboration and consistently achieving high-impact results. Adept at adapting to changing market conditions and driving innovation.
Dynamic individual with hands-on experience in [Area of expertise] and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Knowledgeable [Desired Position] with proven background in founding and leading successful ventures. Demonstrated ability to innovate and drive business growth through strategic planning and effective execution. Leveraged entrepreneurial mindset and leadership skills to build cohesive teams and navigate dynamic market challenges.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Founder/General Manager
Art Guru Media Group
03.2024 - Current
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
- Created and monitored promotional approaches to increase sales and profit levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Ensured compliance with industry regulations while maintaining ethical business practices at all times.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Expanded the company''s geographical reach, opening new markets and increasing profitability.
- Introduced advanced technology solutions into daily operations which led to increased productivity levels throughout the company.
- Created organization's mission and vision statements for use by employees.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
- Achieved long-term sustainability for the organization through responsible decision-making processes grounded in ethics.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Navigated company through regulatory landscapes, ensuring compliance with all industry standards and laws.
- Solidified company's competitive position, conducting comprehensive market analysis and adjusting strategies accordingly.
- Pioneered adoption of remote work policies, ensuring business continuity during challenging times.
- Led company through successful rebranding effort, refreshing brand image to appeal to broader audience.
- Bolstered company reputation and trust by maintaining high ethical standards and transparency in all dealings.
- Achieved sustainability goals, implementing eco-friendly practices that also reduced operating costs.
- Expanded company's footprint internationally by identifying and capitalizing on emerging market opportunities.
- Improved operational efficiency, adopting new technologies that automated routine tasks.
- Boosted team productivity and morale through leadership development programs and regular feedback sessions.
- Built and maintained strong, cohesive team by recruiting top talent and fostering supportive work environment.
- Maximized profitability, carefully managing budget allocations and cutting unnecessary expenses.
- Streamlined operations, implementing efficient workflow processes that cut down on project completion times.
- Cultivated loyal customer base through personalized marketing campaigns and loyalty programs.
- Enhanced customer experience with introduction of user-friendly online platform.
- Secured significant venture capital funding to fuel expansion, presenting compelling business cases to investors.
- Drove revenue growth with targeted sales initiatives, understanding and leveraging market trends effectively.
- Enhanced customer satisfaction, providing exceptional service and promptly addressing inquiries and concerns.
- Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies.
- Negotiated partnerships with suppliers to reduce costs, enhancing profitability with strategic sourcing.
- Fostered culture of innovation, leading to development of groundbreaking products that captured new market segments.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed financial, operational and human resources to optimize business performance.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Oversaw divisional marketing, advertising and new product development.
- Formulated and executed strategic initiatives to improve product offerings.
- Initiated strategy to drive company growth and increase market share and profitability.
- Monitored key business risks and established risk management procedures.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Created succession plans to provide continuity of operations during leadership transitions.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Developed and implemented strategies to increase sales and profitability.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Devised and presented business plans and forecasts to board of directors.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Directed technological improvements, reducing waste and business bottlenecks.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Cultivated company-wide culture of innovation and collaboration.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Oversaw business-wide changes to modernize procedures and organization.
- Represented organization at industry conferences and events.
- Raised property accuracy and accountability by creating new automated tracking method.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Reduced operational risks while organizing data to forecast performance trends.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Reported issues to higher management with great detail.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Interacted well with customers to build connections and nurture relationships.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
- Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
- Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
- Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
- Boosted employee retention by developing comprehensive benefits package and fostering positive work environment.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
- Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
- Accelerated digital transformation by overseeing adoption of cloud-based solutions, improving data accessibility and security.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
- Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Pioneered corporate social responsibility program, building community engagement and enhancing brand reputation.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Managed budget implementations, employee evaluations, and contract details.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
Founder/CEO
Brand Wheelhouse Incorporated BWI & The Digital House TDH for Printing Solutions
06.2015 - Current
- Company Overview: Media and Advertising, Print production, Marketing, PR
- Media and Advertising, Print production, Marketing, PR
CEO
The Digital House
03.2015 - 01.2023
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Fostered strong relationships with industry partners to expand business opportunities.
- Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
- Streamlined business processes, resulting in increased operational efficiency across all departments.
- Developed a high-performance executive team for improved productivity and efficiency.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Secured financing for critical projects through negotiation of favorable loan terms with financial institutions or investors.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Drove profitability with thorough financial analysis and strategic decisionmaking.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Optimized supply chain operations for reduced costs and increased efficiency.
- Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
- Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
- Nurtured key strategic partnerships that resulted in enhanced product offerings and expanded customer base.
- Pioneered corporate social responsibility initiatives, significantly impacting community development and sustainability.
- Enhanced stakeholder value by consistently exceeding financial targets and delivering robust shareholder returns.
- Fostered culture of continuous improvement, encouraging innovation and rewarding exceptional performance.
- Spearheaded global expansion efforts, entering new markets and establishing profitable operations within two years.
- Led successful mergers and acquisitions, significantly increasing company's footprint and competitive edge.
- Streamlined operational processes to boost efficiency, adopting innovative technologies and methodologies.
- Championed data-driven decision-making culture, enhancing business intelligence and strategic planning capabilities.
- Directed launch of innovative products, capturing new market segments and driving revenue growth.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Directed technological improvements, reducing waste and business bottlenecks.
- Devised and presented business plans and forecasts to board of directors.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Monitored key business risks and established risk management procedures.
- Cultivated company-wide culture of innovation and collaboration.
- Oversaw divisional marketing, advertising and new product development.
- Created succession plans to provide continuity of operations during leadership transitions.
- Oversaw business-wide changes to modernize procedures and organization.
- Formulated and executed strategic initiatives to improve product offerings.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Initiated strategy to drive company growth and increase market share and profitability.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed financial, operational and human resources to optimize business performance.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Orchestrated company-wide digital transformation, enhancing data analytics capabilities and operational agility.
- Secured advantageous partnerships and collaborations to co-develop cutting-edge technologies and solutions.
- Elevated brand visibility and market share with launch of highly successful digital marketing campaign.
- Bolstered employee engagement and reduced turnover by introducing progressive workplace policies and benefits.
- Achieved remarkable year-over-year revenue growth through strategic product diversification and market analysis.
- Enhanced company reputation by implementing cutting-edge sustainability practices across all operations.
- Drove significant cost reductions while maintaining product quality, negotiating favorable contracts with suppliers.
- Reinforced company's market leadership by consistently outperforming competitors in key performance metrics.
- Optimized supply chain operations for efficiency, leveraging technology to reduce lead times and costs.
- Amplified customer satisfaction and loyalty through introduction of customer-centric service model.
- Developed high-performing executive team by recruiting top talent and implementing comprehensive training programs.
Creative Manager
Wysada.com
09.2012 - 06.2015
- Company Overview: Merchandising
- Lead and manage Wysada's multicultural design team across our offices and lead our efforts to create a state of the art design department, and one of the kind online experiences, strengthening our brand equity and creating successful ad campaigns
- Responsible for:
- - Online site design and user experience
- - Leading Image production and photo handling/retouching
- - Creating online ad campaigns using international online advertising standards
- - Creating our offline print and PR media material
- - Managing the current design team, teaching, mentoring, evaluating and recruiting
- - Liaising with internal teams across various offices and business units, especially product management, technology and marketing teams
- - Identify and communicate with agencies and other 3rd party vendors
- Merchandising
Media & Design Manager
Ministry of Education
07.2010 - 11.2012
- Company Overview: Education, Training, and Library
- Coordinate the introduction and development of new, innovative designs to increase the power of the Brand as well as improve existing methods
- This is achieved through systematic, creative consideration with key interest in the protection of the Boar's Head Brand, and a central focus on increasing its sales and serving its customers
- Develop long-term creative direction for the Brand based on competition, market, and category trends and Marketing and Sales goals
- Act in an instructional and supervisory capacity for the Creative Services team with regard to the conceptual design, typography, layout, and color selection
- Responsible for all creative aspects of design and print production produced by the Creative Services department within the established timelines
- Oversee creative development and execution of all projects with the Advertising Manager and outside advertising agency
- Define the roles and responsibilities of all Creative Services personnel in order to consistently produce all levels of creative work
- Review all final creative and be responsible for the accuracy of all art files
- Supervise and develop signage systems for all retail formats
- Define and maintain conceptual direction for label and packaging projects across all categories including new products, and determine rollout schedules
- Maintain a workflow system that increases work volume and production speed
- Annually, establish Creative Services operating budget
- Develop a thorough understanding of all retail partners, including their design standards and requirements, key personnel, and relationships with Boar's Head Marketing and Sales Management
- Mentor, teach, and present design information to internal disciplines, Distributors, and retail partners
- Conduct annual reviews of all print vendors to examine business relationships, the delivery of expectations, re-quote standard projects, and determine need for additional vendors
- Education, Training, and Library
Senior Art Director
FP7
06.2007 - 06.2010
- Company Overview: Advertising
- Partners with copywriters on brand and concept development
- Demonstrates ownership of assigned brand by continually coming up with new ideas proactively
- Collaborates with creative, account services, production, and extended team members
- Provides mentorship, guidance, and support to other artists within the group
- Acts as a hands-on art director
- Presents and sells ideas internally and to clients
- Manages creative process, work flow, workload, and resources among the art group
- Provides art direction to and empowers Studio Designers, photographers, illustrators, and other external collaborators, such as broadcast producers and directors
- Keeps up to date with trends in branding, marketing, advertising, and related communications industries
- Keeps up to date with trends within the industries specific to assigned accounts
- Is knowledgeable about products and services specific to assigned accounts
- Advertising
Art Director
M&C Saatchi
11.2004 - 05.2007
- Company Overview: Advertising
- Works on the campaign from the beginning and receives details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign
- Working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief
- Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client
- Gaining an understanding of the target audience and business that the advert is aimed at;
- Meeting with the creative director and account managers before presenting ideas to clients
- Pitching ideas to clients
- Briefing other members of the creative team
- Commissioning photographers, artists or film-makers to work on projects
- Visiting and assessing locations for potential shoots; working on location
- Attending meetings at production houses and with other directors; working in editing suites to oversee the finished product
- Advising new creatives, reviewing their 'books' and managing new teams on placement with the agency
- Advertising
Junior Art Director
M&C Saatchi
08.2003 - 10.2004
- Company Overview: Advertising
- Works alongside a copywriter to form a 'creative team'
- Traditionally, the copywriter produces the words to go with the visuals created by the art director
- These roles are becoming more blurred now though and it is likely that both will have an input on the visual and verbal content to produce the right look and feel for the advertising campaign
- Works on the campaign from the beginning and receives details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign
- Working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief
- Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client
- Gaining an understanding of the target audience and business that the advert is aimed at;
- Meeting with the creative director and account managers before presenting ideas to clients
- Pitching ideas to clients
- Briefing other members of the creative team
- Commissioning photographers, artists or film-makers to work on projects
- Visiting and assessing locations for potential shoots; working on location
- Attending meetings at production houses and with other directors; working in editing suites to oversee the finished product
- Advising new creatives, reviewing their 'books' and managing new teams on placement with the agency
- Advertising
Graphic Designer
FP7
02.2002 - 07.2003
- Company Overview: Advertising
- - Prepares work to be accomplished by gathering information and materials
- - Plans concept by studying information and materials
- - Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts
- - Obtains approval of concept by submitting rough layout for approval
- - Prepares finished copy and art by operating typesetting, printing, and similar equipment; purchasing from vendors
- - Prepares final layout by marking and pasting up finished copy and art
- - Ensures operation of equipment by completing preventive maintenance requirements; following manufacturer's instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; evaluating new equipment
- - Completes projects by coordinating with outside agencies, art services, printers, etc
- - Maintains technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies
- - Contributes to team effort by accomplishing related results as needed
- Advertising
Education
BA - Graphic design
Belford University
Online01.2002
Skills
- Branding
- Creativity
- Design
- Team leadership
- Strategic thinking
- Visualization
- Conceptualization
- Strategic planning
- Tactical marketing
- PR
- Print Solutions
- Sales
- Work under pressure
- Entrepreneurial and innovative
- Ethics and integrity
- Client engagement
- Contract negotiation
- Visionary leadership
- Team engagement
- Start-up operations
- Strategic vision
- Negotiation
- Growth mindset
- Revenue generation
- Trends analysis
Certification
How to catch ideas workshop, Germany, 05/01/06, 72 hours
Languages
Arabic
English
Drivinglicenseissuedfrom
- Jordan
- United Arab Emirates
- Qatar
- Bahrain
Personal Information
- Date of Birth: 12/29/80
- Gender: Male
- Nationality: Jordan
- Marital Status: Married
- Visa Status: Citizen
Targetjob
Creative Director, Media consultant, Media director, Design & Printing Manager, Visual Presentation Manager, Marketing & Sales director.
Timeline
Founder/General Manager
Art Guru Media Group
03.2024 - Current
Founder/CEO
Brand Wheelhouse Incorporated BWI & The Digital House TDH for Printing Solutions
06.2015 - Current
CEO
The Digital House
03.2015 - 01.2023
Creative Manager
Wysada.com
09.2012 - 06.2015
Media & Design Manager
Ministry of Education
07.2010 - 11.2012
Senior Art Director
FP7
06.2007 - 06.2010
Art Director
M&C Saatchi
11.2004 - 05.2007
Junior Art Director
M&C Saatchi
08.2003 - 10.2004
Graphic Designer
FP7
02.2002 - 07.2003
How to catch ideas workshop, Germany, 05/01/06, 72 hours
BA - Graphic design
Belford University
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