Yazeed Salameh
Digital Marketing
Amman,AM
Summary
Certified Digital Marketing and Social Media Expert with +10 years of proven experience in Digital Marketing and Event Management currently functioning as a Digital Marketing Strategist with significant exposure in Ads management, pay per click, SEO, and email marketing, as well as developing marketing plans in line with business strategy and direction.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Digital Marketing Lead
Reflect + iHub
Amman
06.2021 - Current
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed backend-tracking URLs to measure campaign results and determine ROI (App & Web)
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Managing website development & UI/UX experience
- Managing CRM application in order to send engaging content based on user behavior
- Managing Ad usage tool (Implementation & development) in order to increase ROI
Performance Marketing Lead
Tarjama Co. & Ureed.com
Amman
05.2017 - 06.2021
- Create effective digital marketing media plans and campaign strategies.
- Handling strategic content plans of Social Media channels.
- Handling engagement marketing plan and setting it up for user journey.
- Leading SEO (Reporting, auditing, implementing, and creating new ideas).
- Creating an effective funnel advertising strategy plan on Facebook.
- Managing the blog page/site to enhance the organic performance results.
- Staying current with new trends on various Social Media channels.
- Checking SEO updates and analyzing their affects.
- Creating and managing a daily/weekly/monthly performance report and analyzing it.
- Follow up with the agencies.
- Handling all app integrations.
- Handling CRM activities.
Marketing Manager
Bridge International for Academic Services
Amman
08.2015 - 04.2017
- Supervision over the web ecosystem, including managing website, blog, emails, search, backlinks, social media and content marketing.
- Generating leads from online and offline marketing campaigns, more than 18,000 lead (online-offline) registered in 2016 (up to 4x industry average).
- Delivering the right message through the advertising campaign which increases people's trust and quality of the audience.
- Customer Relation Management – (CRM) (Management, Modeling & System Administrator)
- Improving Bridge consultation process through the CRM App.
- Search Engine Optimization - SEO (Organic Reach).
- Search Engine Marketing – SEM (Google Ad Words).
- Creating a promotional landing page and promoting it on different social media channels.
- E-mail shots marketing (Production – Execution – Reports - Integration – Creating log files).
Community Manager
Sadda Marketing & Business Solutions
Amman
06.2011 - 08.2015
- Liaising with designers and publishing houses and assisting with the production of client marketing collateral.
- Assisting in market research, logistics and distribution of Jordan Travel and Tourism Guide & Jordan Building and Construction Guide.
- Overseeing and managing suppliers and vendors by using HTML (Dreamweaver Adobe).
- Handling Social Media Accounts (Creating content and designing posts through Adobe Illustrator.
- Handling SHOFEE Deals website in content, research analysis, deal acquisition, and promotion.
- Creating content by using HTML (Dreamweaver-Adobe).
Education
Scientific
National Orthodox School
Shmesani, Amman, Jordan 09.2003 - 06.2007
Bachelor of Science - Management Information System
New York Institue of Technology
Airport Road 09.2007 - 06.2011
Skills
Marketing Strategy
CRM
Landing Page
SEO Auditing
Google ads
MS Office
Adobe Suite
Email Automation
Ad Funnel Strategy
Email Design
CMS (Such as WordPress, Webflow)
Software Integration
Google Analytics
Engagement plan
Certification
Certified Social Media & Digital Marketing Expert
Timeline
Digital Marketing Lead
Reflect + iHub
06.2021 - Current
Certified Social Media & Digital Marketing Expert
06-2020
Performance Marketing Lead
Tarjama Co. & Ureed.com
05.2017 - 06.2021
Marketing Manager
Bridge International for Academic Services
08.2015 - 04.2017
Community Manager
Sadda Marketing & Business Solutions
06.2011 - 08.2015
Bachelor of Science - Management Information System
New York Institue of Technology
09.2007 - 06.2011
Scientific
National Orthodox School
09.2003 - 06.2007